Transaction

A single purchase on your website reported inside Google Analytics. Each transaction can include one or more items that were purchased during checkout and each transaction is associated with a transaction ID which is sent to Google Analytics from your ecommerce system using special ecommerce tracking code. The number of transactions, along with total revenue and ecommerce conversion are generally the primary measures of success for an ecommerce website. Each ecommerce transaction can include details about the total transaction value, items purchased, shipping details and more.

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