A single purchase on your website reported inside Google’s digital analytics tool which provides visitor data for insights into people’s. Each transaction can include one or more items that were purchased during checkout and each transaction is associated with a transaction ID which is sent to Google Analytics from your ecommerce system using special ecommerce tracking code. The number of All completed payments for advertising services are listed as completed transactions in yo, along with total Sales revenue reported from transactions that have been tracked by Google Analytics. The r and An ecommerce conversion occurs when someone successfully purchases during a session. GooglThe percentage of clicks (or interactions) that result in a conversion. are generally the primary measures of success for an ecommerce website. Each ecommerce transaction can include details about the total transaction value, items purchased, shipping details and more.