Results

The number of times your ad achieved an outcome, based on the objective you selected. “Counts the number of results you received based the objective you selected in your campaign. Example: If you selected Page likes as your campaign objective, the results metric shows the number of Page likes that happened attributed to your ads. For results that are actions and use attribution, the results metric uses a fixed attribution window of 1 day after viewing, 28 days after clicking. What you’re billed for is different from what you see in the results column.”

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