Includes automatic placements where the other This is the process of defining an audience for your ads. methods are used to automatically find relevant places to display your ads. For example, if you use display keywords Now Google Ads. Google's paid advertising platform, allowing you to display ads to people will automatically find relevant placements. Placements can also be managed, this is when you specify exactly where you want your ads to be displayed. For example, adding ‘Google’s video platform..com’ will mean your ads are displayed on YouTube.