Keyword

Google Analytics provide details about the keywords people use to find your website. The organic keywords report shows you the terms people used to find your website when clicking on a free result from a search engine. A lot of organic keyword traffic is shown as ‘not provided’ which means that the individual keyword was hidden by the search engine (see also not provided). The paid keywords report shows you keywords from linked Google AdWords accounts and campaign tagged URLs using the ‘term’ parameter.

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