Google’s digital analytics tool which provides visitor data for insights into people’s provide details about the keywords people use to find your website. The refers to people clicking on a free link from a search results page. For example, people c keywords report shows you the terms people used to find your website when clicking on a free result from a search engine. A lot of organic keyword traffic is shown as ‘not provided’ which means that the individual keyword was hidden by the search engine (see also In the organic keywords report, not provided indicates that a search engine prevented the). The paid keywords report shows you keywords from linked Now Google Ads. Google's paid advertising platform, allowing you to display ads to people accounts and The top-level structure of your account, think of campaigns as folders within your account tagged URLs using the ‘term’ parameter.