Google’s tool to help you research keywords for your search campaigns. You can find Google Analytics provide details about the keywords people use to find your website. The o suggestions using the tool, along with Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) group ideas and estimates for search volume, clicks and The amount of money spent for the desired actions. For example, clicks for search campaign. The Keyword Planner provides greater accuracy for accounts with active campaigns.