Default Bid

The bid specified for the ad group that will be used by Google in an ad auction. You can override the default bid by entering a specific bid for the individual keyword (or display placement), these individual bids can be higher or lower than the default and will be used instead of the default bid amount. Bids can also be modified using a bid adjustment.

This entry was posted in . Bookmark the permalink.
Do NOT follow this link or you will be banned from the site!