A conversion is reported whenever a An individual person browsing your website (technically, a unique browser cookie). Each us completes a Goals are used to track desired actions on your website. For example, subscribing to your or makes a purchase during a A single visit to your website, consisting of one or more pageviews, along with events, ec. Each goal will report a maximum of one conversion per session, while every A single purchase on your website reported inside Google Analytics. Each transaction can i is reported. See also When a user converts for a particular goal during a session they’ll be counted as a goal and ecommerce transaction.