The top-level structure of your Your account is where everything lives inside Google Analytics. Think of it as the top-lev, think of campaigns as folders within your account. You can create one or more campaigns inside your account based on your advertising objectives. There are multiple ways to structure your campaigns, for example, you can use campaigns for different This is the process of defining an audience for your ads. (search vs. display), for structuring keywords, allocating The maximum amount you're willing to spend on your ads, on average each day or over the li and more. Each campaign contains one or more Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) groups to create a more granular structure inside your account. See also ad group.