Broad Match Modifier
Allows you to specify a word (or words) within a broad match Google Analytics provide details about the keywords people use to find your website. The o that you would 1. noun Liking a Tweet indicates that you appreciate it. You can find all of your likes by to target more precisely by ensuring the specified word or close variants are included in the search queries used to display your ads. To use a broad match modifier you need to add a plus (+) before the word (or words).