Allows you to target users based on previous behavior. Audience lists are used for Allows you to target people based on previous interactions with your organization. See als, including people who’ve previously been to your website (website visitors), used your mobile app (mobile app users), provided their email address (customer emails) or engaged with your content on Google’s video platform. (YouTube users). You can configure custom audiences to see more granular metrics inside your reports. For e can also be targeted based on Google’s understanding of An individual person browsing your website (technically, a unique browser cookie). Each us behavior, they include affinity audiences and in-market audiences.