Allows you to control when ads are displayed based on the hour of day and the day of week. Apart from turning ads on and off, you can also use the Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) schedule to adjust the final bid amounts at particular times. For example, if you see a higher The percentage of clicks (or interactions) that result in a conversion. in the afternoons, you could adjust bids up by +10% which would mean a The bid specified for the ad group that will be used by Google in an ad auction. You can o of $1 would become $1.10 at those times of the day.