Your account is where everything lives inside Google’s digital analytics tool which provides visitor data for insights into people’s. Think of it as the top-level folder that you access using your login details. In most cases you’ll have access to a single account that’s storing data for your website, but if you’re managing multiple websites that aren’t directly related, then these should be stored in separate accounts. For example if you’re managing your company website and your personal blog. Accounts (and their assets) can be shared with multiple users.