Social appears as a marketing Channels provide top-level groupings of your inbound marketing. Each channel combines source and medium so you can understand overall performance. For example, the default channel grouping includes ‘Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’ which automatically combines pre-defined sources and mediums. You can also configure your own custom channel groupings.... Always-R Glossary (in the default channel grouping) in the Acquisition reports which automatically includes traffic coming from social media, including An information network made up of short messages (including photos, videos, and links) from all over the world. Sign up for an account. and a social networking site located at facebook.com.. The Acquisition reports also include a dedicated set of social reports to further analyze and report on the performance of your inbound social traffic.