Properties are created within a Google Analytics Your account is where everything lives inside Google Analytics. Think of it as the top-level folder that you access using your login details. In most cases you’ll have access to a single account that’s storing data for your website, but if you’re managing multiple websites that aren’t directly related, then these should be stored in separate accounts. For example if you're managing your company website and your personal blog. Accounts (and their assets) can be shared with multiple users.... Always-R Glossary. Each property represents an instance of the tracking ID used to collect data from a website, group of websites, a mobile app or the Measurement Protocol. Each property will include data sent to the associated tracking ID. Once data has been collected it is processed in the reporting Within each Google Analytics property, there are one or more reporting views which contain data from your website. Views can contain a complete set of data from the tracking code or a subset of data (using filters).Note: Each reporting view has its own goals and other configurations.... Always-R Glossary (or views) created under the property. See also tracking ID.