Glossary

AD CUSTOMIZERS

Ad customizers allow you to upload information that can then be automatically included in the final text adadvertisement using text-based hyperlinks. that is displayed. For example, you can upload the prices of different products and have them automatically inserted into your...

ad customizers

Ad customizers allow you to upload information that can then be automatically included in the final text ad that is displayed. For example, you can upload the prices of different products and have them automatically inserted into your ads as people...

ad extensions

Ad extensions provide additional information to complement your ad text. They are designed to make your ad more relevant and engaging. Ad extensions are a factor in calculating Ad Rank. There are a range of manual ad extensions you can configure...

ad gallery

A tool that lets you create ads for the Google Display Network by selecting a template which you then customize. The Ad Gallery allows you to create dynamic ads, lightbox ads, Gmail ads and more....

ad rank

Google’s method for determining each ad’s position on a search enginea program that indexes documents, then attempts to match documents relevant to the users search requests. results pageThe page shows the part of the URL after your domain name (path) when...

ad rotation

Since Google will only show one ad at a time from an advertiser, ad rotation determines which ad to display if there is more than one ad contained in an ad group. Google Ad Rotations include: optimize for clicksDisplays the ad...

ad schedule

Allows you to control when ads are displayed based on the hour of day and the day of week. Apart from turning ads on and off, you can also use the ad scheduleAllows you to control when ads are displayed based...