lookback window

The lookback window allows you to control the amount of historical data that is included when using the attribution reports. For example, setting a lookback window of 14 days will include touchpoints up to 14 days before the conversion occurred. Any touchpoint outside of the lookback window won’t be included in the report. The default lookback window is 30 day, but it can be set between 1 and 90 days. See also attribution.