An optional dollar value can be set for each Goals are used to track desired actions on your website. For example, subscribing to your email newsletter, submitting an inquiry or registering as a member. Goals can be configured inside Google Analytics and can be based on people traveling to a particular page (or pages), triggering an event, sessions of a certain duration or viewing a certain number of pages.... Always-R Glossary inside Google Analytics. The goal value can be used to report on an actual dollar value, a calculated value or a symbolic value for each A conversion is reported whenever a user completes a goal or makes a purchase during a session. Each goal will report a maximum of one conversion per session, while every transaction is reported. See also goal completion and ecommerce transaction.... Always-R Glossary. The event-based goal allows you to pull the event’s ‘value’, the other goal types use a fixed (or static) value for each conversion.