An ecommerce A conversion is reported whenever a user completes a goal or makes a purchase during a session. Each goal will report a maximum of one conversion per session, while every transaction is reported. See also goal completion and ecommerce transaction.... Always-R Glossary occurs when someone successfully purchases during a A single visit to your website, consisting of one or more pageviews, along with events, ecommerce transactions and other interactions. The default session timeout is 30 minutes, which means that if someone is inactive on your website for over 30 minutes, then a new session will be reported if they perform another interaction, for example, viewing another page.... Always-R Glossary. Google Analytics has a range of ecommerce dimensions and metrics to report on your website’s ecommerce activity. See also A single purchase on your website reported inside Google Analytics. Each transaction can include one or more items that were purchased during checkout and each transaction is associated with a transaction ID which is sent to Google Analytics from your ecommerce system using special ecommerce tracking code. The number of transactions, along with total revenue and ecommerce conversion rate are generally the primary measures of success for an ecommerce website. Each ecommerce transaction can include details about the total transaction value, items purchased, shipping details and more.... Always-R Glossary.