Once you’ve created a display The top-level structure of your account, think of campaigns as folders within your account. You can create one or more campaigns inside your account based on your advertising objectives. There are multiple ways to structure your campaigns, for example, you can use campaigns for different targeting (search vs. display), for structuring keywords, allocating budget and more. Each campaign contains one or more ad groups to create a more granular structure inside your account. See also ad group.... Always-R Glossary you can apply one or more of the display targeting options to each of the Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) groups within the campaign.