Google Analytics can be configured to include An individual person browsing your website (technically, a unique browser cookie). Each user can visit your website multiple times, for example, 1 user could create 3 sessions on your website, with each session containing multiple pageviews. By default, each unique browser cookie will be counted as a separate user which means someone visiting your website on multiple devices (each with their own browser cookie) will mean more than 1 user is reported. The User ID feature allows you to track unique individuals that identify themselves on multiple devices.... Always-R Glossary Allows you to target people based on age, gender and parental status. Demographics can be actual or inferred based on browsing behavior. It’s also important to know that Google can’t determine demographics for all users, so there will be a large portion of ‘unknown’.... Always-R Glossary, 1. noun Liking a Tweet indicates that you appreciate it. You can find all of your likes by clicking or tapping the Likes tab on your profile. 2. verb Tap the heart icon to like a Tweet and the author will see that you appreciate it.... Always-R Glossary age and gender. In order to collect demographic data into your reports you need to enable the ‘Advertising Features’ by navigating to ‘Admin’, then ‘Tracking Info’ and selecting ‘Data Collection’.