A targeting option for Google Display Network campaigns that makes use of A conversion is reported whenever a user completes a goal or makes a purchase during a session. Each goal will report a maximum of one conversion per session, while every transaction is reported. See also goal completion and ecommerce transaction.... Always-R Glossary tracking to find additional customers around your current The amount of money spent for the desired actions. For example, clicks for search campaigns, views for video campaigns and impressions for display campaigns. per customer (or Cost Per Acquisition). Typically conservative targeting shouldn’t exceed your current cost per customer. See also A targeting option for Google Display Network campaigns that uses conversion tracking to find additional customers around your current cost per customer (or cost per acquisition). Aggressive targeting is designed to achieve as many conversions as possible and can vary from your current cost per customer.... Always-R Glossary.