The top-level structure of your Your account is where everything lives inside Google Analytics. Think of it as the top-level folder that you access using your login details. In most cases you’ll have access to a single account that’s storing data for your website, but if you’re managing multiple websites that aren’t directly related, then these should be stored in separate accounts. For example if you're managing your company website and your personal blog. Accounts (and their assets) can be shared with multiple users.... Always-R Glossary, think of campaigns as folders within your account. You can create one or more campaigns inside your account based on your advertising objectives. There are multiple ways to structure your campaigns, for example, you can use campaigns for different targeting (search vs. display), for structuring keywords, allocating A campaign setting that lets you specify the amount you want a campaign to spend each day. On any given day the budget might overspend by up to an additional 20%, this is to account for changes in impressions and clicks on your ads. If you don’t change the budget in a calendar month you won’t be charged more than 30.4 times your budget amount.... Always-R Glossary and more. Each campaign contains one or more Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) groups to create a more granular structure inside your account. See also ad group.