Allows you to specify a word (or words) within a broad matchA keyword match type that will display your ads for the keywords you’re bidding on, along with other related terms. Keywords using broad match will provide the greatest coverage, but will likely include some less relevant search queries. When using broad match it’s important to also use negative match. Learn more about keyword match types.... Always-R Glossary keyworda word used in a performing a search. that you would like1. noun Liking a Tweet indicates that you appreciate it. You can find all of your likes by clicking or tapping the Likes tab on your profile. 2. verb Tap the heart icon to like a Tweet and the author will see that you appreciate it.... Always-R Glossary to target more precisely by ensuring the specified word or close variants are included in the search queries used to display your ads. To use a broad match modifier you need to add a plus (+) before the word (or words).