Lets you choose how you want to pay for people engaging with your ads. Bid strategies for search campaigns include target search page location, target CPA (Cost Per Acquisition), target ROAS (Return On Advertising Spend), target outranking share, maximize clicks, maximize conversions, enhanced CPC and manual CPC. Bid strategies for display campaigns include target CPA, target ROAS, maximize clicks, viewable CPM and manual CPC. Learn more about bid strategies.