Changes the final bid by a percentage. Bid adjustments can be set for devices, Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) schedules, locations, A setting applied to the targeting method in a display campaign. Setting ‘Target and Bid’ means that if there are multiple targets applied to the ad group, then all of the targets need to be matched in order for the ad to be displayed. For example, if remarketing and a topic are applied as a target, then someone needs to be on your remarketing list and viewing content about the topic target for the ads to be displayed. It’s like saying ‘and’ for the targeting methods that are applied to the ad group. See also bid only.... Always-R Glossary, Once you’ve created a display campaign you can apply one or more of the display targeting options to each of the ad groups within the campaign. methods, Allows you to modify bids, show specific ads or target particular keywords in your search and display ads. and Are the primary actions people take with your ads. For example, clicks on a text ad, views of a video ad, calls for a call-only ad and so forth. You are typically charged for an interaction with your ad.... Always-R Glossary (in the new version of Google AdWords). If multiple bid adjustments apply to a bid, then these are combined to calculate the final bid. For example, a Optional setting to adjust the final bid amount for people using a mobile device. For example, a mobile bid adjustment of +20% combined with a default bid of $1 would mean a final bid of $1.20 for people using a mobile device. You can also bid adjust down. A mobile bid adjustment of -100% will stop your ads from being shown to people on mobile devices. See also bid adjustment.... Always-R Glossary of +20% and a location bid adjustment of +10% would mean that a The bid specified for the ad group that will be used by Google in an ad auction. You can override the default bid by entering a specific bid for the individual keyword (or display placement), these individual bids can be higher or lower than the default and will be used instead of the default bid amount. Bids can also be modified using a bid adjustment.... Always-R Glossary of $1 would become $1.32 as the final bid. This can be calculated by turning the bid adjustments into a decimal, for this example we would use $1 x 1.2 x 1.1 = $1.32.