bid adjustment

Changes the final bid by a percentage. Bid adjustments can be set for devices, ad schedules, locations, top content, display targeting methods, remarketing lists for search ads and interactions (in the new version of Google AdWords). If multiple bid adjustments apply to a bid, then these are combined to calculate the final bid. For example, a mobile bid adjustment of +20% and a location bid adjustment of +10% would mean that a default bid of $1 would become $1.32 as the final bid. This can be calculated by turning the bid adjustments into a decimal, for this example we would use $1 x 1.2 x 1.1 = $1.32.