A targeting option for Google Display Network campaigns that uses conversionA conversion is reported whenever a user completes a goal or makes a purchase during a session. Each goal will report a maximum of one conversion per session, while every transaction is reported. See also goal completion and ecommerce transaction.... Always-R Glossary tracking to find additional customers around your current costThe amount of money spent for the desired actions. For example, clicks for search campaigns, views for video campaigns and impressions for display campaigns. per customer (or cost per acquisitionYou can understand how people find your website using the Acquisition reports. The reports present data based on the source and medium of your users, along with other acquisition dimensions. There are dedicated reports for your paid traffic from Google AdWords, organic traffic from Google (if you have linked your Google Search Console account), traffic from social networks and traffic from custom campaign tags.... Always-R Glossary). Aggressive targeting is designed to achieve as many conversions as possible and can vary from your current cost per customer.