a Google AdWords allows you to target your ads to the Google Search Network, Google Search Partners and the Google Display Network. See also campaign. representing many Web sites in selling advertising, allowing advertising buyers to reach broad Allows you to target users based on previous behavior. Audience lists are used for remarketing, including people who’ve previously been to your website (website visitors), used your mobile app (mobile app users), provided their email address (customer emails) or engaged with your content on YouTube (YouTube users). Audiences can also be targeted based on Google’s understanding of user behavior, they include affinity audiences and in-market audiences.... Always-R Glossary relatively easily through run-of-category and run-of-network buys.