Google’s method for determining each ad’s position on a search enginea program that indexes documents, then attempts to match documents relevant to the users search requests. results pageThe page shows the part of the URL after your domain name (path) when someone has viewed content on your website. For example, if someone views https://www.example.com/contact then /contact will be reported as the page inside the Behavior reports.... Always-R Glossary. The advertiser with the highest adUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP) rank will be placed in the top position followed by the ad with the second highest ad rank and so forth. Ad Rank is calculated based on the bid received, Quality Score and ad extensionsAd extensions provide additional information to complement your ad text. They are designed to make your ad more relevant and engaging. Ad extensions are a factor in calculating Ad Rank. There are a range of manual ad extensions you can configure and Google can also add automatic ad extensions if there isn’t a manual ad extension available. Google Ad extensions include: Affiliate Location Extension, App Extension, Call Extension, Call-Out Extension, Location Extension, Message Extension, Price Extension, Review An ad extension, Seller Ratings Extension, Sitelinks Extension, Structured Snippet Extension..., for each ad eligible to appear.