Glossary

A/B testing

a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

accelerated

Tries to spend your daily budgetA campaignThe top-level structure of your account, think of campaigns as folders within your account. You can create one or more campaigns inside your account based on your advertising objectives. There are multiple ways to structure your campaigns, for example, you can use campaigns for different targeting (search vs. display), for structuring keywords, allocating budget and more. Each campaign contains one... Always-R Glossary setting that lets you specify the amount you want a campaign to spend each day. On any given day the budgetA campaign setting that lets you specify the amount you want a campaign to spend each day. On any given day the budget might overspend by up to an additional 20%, this is to account for changes in impressions and clicks on your ads. If you don’t change the budget in a calendar month you won’t be charged more than... Always-R Glossary might overspend by up to an additional 20%, this is to account for changes in impressions and…

ad

Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP)

ad customizers

AdUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP)... Always-R Glossary customizersAd customizers allow you to upload information that can then be automatically included in the final text adadvertisement using text-based hyperlinks. that is displayed. For example, you can upload the prices of different products and have them automatically inserted into your ads as people are searching. They…

ad extensions

AdUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP)… Always-R Glossary extensions provide additional information to complement your adUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP)... Always-R Glossary text. They are designed to make your ad more relevant and engaging. Ad extensionsAd extensions provide additional information to complement your ad text. They are designed to make your ad more relevant and engaging. Ad extensions are a factor in calculating Ad Rank. There are a range of manual ad extensions you can configure and Google can also add automatic ad extensions if there isn’t a manual ad extension available. Google Ad extensions... are a factor in calculating Ad RankGoogle’s method…

ad gallery

A tool that lets you create ads for the Google Display Network by selecting a template which you then customize. The AdUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP)... Always-R Glossary GalleryA tool that lets you create ads for the Google Display Network by selecting a template which you then customize. The Ad Gallery…

ad preview and diagnosis tool

A tool that lets you preview Google Search results to see ads that are being displayed without accruing impressions. If your ads are not being displayed for a particular search query you will see details about why your ads aren’t being displayed. This tool also…

ad rank

Google’s method for determining each ad’s position on a search enginea program that indexes documents, then attempts to match documents relevant to the users search requests…. Always-R Glossary results page. The advertiser with the highest adUsed to structure your ads, keywords (for search campaigns) and targeting (for GROUP)... Always-R Glossary rankGoogle’s method for determining each ad’s position on a…