Glossary

# (hashtag)

A hashtagA hashtag is any word or phrase immediately preceded by the # symbol. When you click or tap on a hashtag, you’ll see other Tweets containing the same keyword or topic. is any word or phrase immediately preceded by the # symbol. When you…

@

The @The @ sign is used to call out usernames in Tweets: “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile. sign is used to call out usernames in Tweets: “Hello @twitter!” People…

@Username

A username is how you’re identified on TwitterAn information network made up of short messages (including photos, videos, and links) from all over the world. Sign up for an account., and is always preceded immediately by the @ symbol. For instance, Twitter Support is @TwitterSupport.

A/B testing

a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

above the fold

the section of a Web pageThe page shows the part of the URL after your domain name (path) when someone has viewed content on your website. For example, if someone views https://www.example.com/contact then /contact will be reported as the page inside the Behavior reports…. Always-R…

accelerated ad budget

Tries to spend your daily budgetA campaign setting that lets you specify the amount you want a campaign to spend each day. On any given day the budget might overspend by up to an additional 20%, this is to account for changes in impressions and…

account

Your account is where everything lives inside Google Analytics. Think of it as the top-level folder that you access using your login details. In most cases you’ll have access to a single account that’s storing data for your website, but if you’re managing multiple websites…

acquisition

You can understand how people find your website using the Acquisition reports. The reports present data based on the sourceSource is one of the four main dimensions (along with medium, campaign and channel) for reporting and analyzing how people found your website. Source tells you…

active pages

When viewing the Real Time reports, Active Pages shows you the pages people are currently viewing on your website. When someone navigates to another page or closes their browsera software application that allows for the browsing of the World Wide Web. the page that was…

active users

The Real Time and HomeYour Home timeline displays a stream of Tweets from accounts you have chosen to follow on Twitter. reports show you how many people are currently viewing content on your website. Data is processed within a few seconds into the Real Time…