Twitter Marketing Terms

@

The @ sign is used to call out usernames in Tweets: “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile.

Alerts

Twitter Alerts enable public safety agencies to inform people during emergencies by highlighting critical time-sensitive content with notifications and a unique look.

Block

If you block a Twitter account, that account will be unable to follow you or add you to their Twitter lists, and you will not receive a notification if they mention you in a Tweet.

cashtag

A cashtag is a company ticker symbol preceded by the U.S. dollar sign, e.g. $TWTR. When you click on a cashtag, you’ll see other Tweets mentioning that same ticker symbol.

Connect tab

A personalized experience providing a fast and easy way to connect you to accounts you may be interested in, or to reconnect you with old friends on Twitter through your device’s address book. Read more about the Connect tab.