A setting applied to each This is the process of defining an audience for your ads. method in a display The top-level structure of your account, think of campaigns as folders within your account. Setting ‘Bid Only’ means that if there are multiple targets applied to the Used to structure your ads, keywords (for search campaigns) and targeting (for GROUP) group, then any of the targets can be matched in order for the ad to be displayed. For example, if Allows you to target people based on previous interactions with your organization. See als and a topic are applied as a target, then either of them can be used to display ads. It’s 1. noun Liking a Tweet indicates that you appreciate it. You can find all of your likes by saying ‘or’ for the targeting methods. See also The status column inside Google AdWords tells you if your ads are approved to be shown. Fo.
Lets you choose how you want to pay for people engaging with your ads. Bid strategies for search campaigns include target search The page shows the part of the URL after your domain name (path) when someone has viewed c location, target Cost-per-acquisition or CPA is the average amount you are willing to pay for a conversion (The amount of money spent for the desired actions. For example, clicks for search campaign Per You can understand how people find your website using the Acquisition reports. The reports), target (Return On Advertising Spend) is a metric that divides the total revenue by the total adve (Return On Advertising Spend), target outranking share, maximize clicks, maximize Conversions are customer-completed actions, like purchases or adding to a cart on a websit, enhanced Cost-per-click or CPC is the amount you are willing to spend (or are charged) for each cli Continue Reading and manual Cost-per-click or CPC can be seen in the Acquisition reports and typically refers to peopl. Bid strategies for display campaigns include target CPA, target ROAS, maximize clicks, Viewable CPM (Cost Per Thousand Impressions) bidding is where you define the amount you wa and manual CPC. Learn more about bid strategies.
Allows you to specify a word (or words) within a broad match Google Analytics provide details about the keywords people use to find your website. The o that you would like to target more precisely by ensuring the specified word or close variants are included in the search queries used to display your ads. To use a Allows you to specify a word (or words) within a broad match keyword that you would like t you need to add a plus (+) before the word (or words).
A set of tools that allow you to automate particular actions in your Your account is where everything lives inside Google Analytics. Think of it as the top-lev. A set of tools that allow you to automate particular actions in your account. Bulk operati include automated rules, scripts, bulk edits and bulk uploads.
An ad format that includes the phone number as the headline and is shown to people on mobile devices. When people When a user clicks on an ad they are taken to the ad’s landing page (or final URL) for t on the ad they can call you directly, rather than clicking through to your website.
The top-level structure of your account, think of campaigns as folders within your account. You can create one or more campaigns inside your account based on your advertising objectives. There are multiple ways to structure your campaigns, for example, you can use campaigns for different targeting (search vs. display), for structuring keywords, allocating The maximum amount you're willing to spend on your ads, on average each day or over the li and more. Each campaign contains one or more ad groups to create a more granular structure inside your account. See also ad group.
When a An individual person browsing your website (technically, a unique browser cookie). Each us clicks on an ad they are taken to the ad’s The landing page is the first page viewed during a session, or in other words, the entranc (or The URL of the landing page that people are sent to when they click on your ad.) for the ad. This is when the advertiser is charged for a campaign using a CPC bid.
A keyword match type that shows your ads when the keyword you are bidding on is included i and A keyword match type that shows your ads when the keyword you are bidding on is the same a keywords will automatically show ads to people searching with misspellings, singular, plural and other close variations of the keyword we are bidding on.
You can modify the You can modify the columns of data (metrics) that are shown for your campaigns. There are of data (metrics) that are shown for your campaigns. There are a wide range of metrics to choose from relating to Are the primary actions people take with your ads. For example, clicks on a text ad, views with your ads, conversions, cost and more.