Similar to display keywords but you select from a predefined list of content topics. For example, you could choose to display your ads on content that’s classified by Google as being related to ‘travel’.

Trueview In-stream

A video ad format that allows you to pay when people watch (or engage with) your video ads on YouTube.


A view is reported when someone watches your video ad. You’re also charged based on the view. See also TrueView in-stream and TrueView video discovery ads.

Viewable Cpm

Viewable CPM (Cost Per Thousand Impressions) bidding is where you define the amount you want to spend on 1,000 viewable impressions, regardless of the number of clicks. A viewable impression is counted when at least 50% of the ad is displayed on screen for at least one second (this is two seconds for video ads).

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