Budget

The maximum amount you’re willing to spend on your ads, on average each day or over the lifetime of your scheduled ads.

Button Clicks

The number of times people clicked the call-to-action button on your ad.

Campaign ID

The unique ID number of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads.

Canvas Component Time Percentage

The average percentage of time spent viewing each component of a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. “The metric aggregates the percentage of time a person spends on each component in a Canvas. The metric includes time spent in other Canvas units linked from the original Canvas. You must apply the Canvas component breakdown to see the percentage of view duration per component; without the breakdown, the metric will always be 100%.

Canvas View Percentage

The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. Calculates the average percentage of the Facebook Canvas that people saw, based on the number of components viewed. It counts views of the Canvas that was linked from your ad, but not views of other Canvas units linked from the original Canvas.

Canvas View Time

The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. Counts average total time spent viewing the Canvas that was linked from your ad. It also includes time spent in other Canvas units linked from the original Canvas.

Check-Ins

The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.

Clicks (All)

The number of clicks on your ads. Counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences.

Do NOT follow this link or you will be banned from the site!