a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
the section of a Web page that is visible without scrolling.
the blocking of Web advertisements, typically the image in graphical Web advertisements.
the space on a Web page available for advertisements.
the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
a contextual advertisement service provided by Google.
a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
the publisher/salesperson in an affiliate marketing relationship.
a person responsible for managing an online affiliate program for an affiliate merchant.
revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.