Marketing Terms

A/B testing

a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

add URL

the act of supplying a URLlocation of a resource on the Internet. to a search enginea program that indexes documents, then attempts to match documents relevant to the users search requests…. Always-R Glossary in an attempt to make a search enginea program that indexes documents, then attempts to match documents relevant to the users search requests.... Always-R Glossary aware of a site…

advertising network

a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiencesAllows you to target users based on previous behavior. Audience lists are used for remarketing, including people who’ve previously been to your website (website visitors), used your mobile app (mobile…

affiliate

the publisher/salesperson in an affiliatethe publisher/salesperson in an affiliate marketing relationship.... Always-R Glossary marketingrevenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model…. Always-R Glossary relationship.

affiliate manager

a person responsible for managing an online affiliatethe publisher/salesperson in an affiliate marketingrevenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.... Always-R Glossary relationship…. Always-R Glossary program for an affiliatethe publisher/salesperson in an affiliate marketing relationship.... Always-R Glossary merchant.

affiliate marketing

revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid modela combination of two or more online marketing payment models…. Always-R Glossary.