audiences

You can configure custom audiences to see more granular metrics inside your reports. For example, if you’re considering running a remarketing campaign you can create an audience to monitor current performance before you begin advertising. You can find the Audiences report under ‘Audience’.

average session duration

Provides a top-level view of how long users are spending on your website. For example, if you had two users, one that spent 3 minutes on your website and another that spent 1 minute, then you would have an average session duration of 2 minutes. Google Analytics does not count time for the last page […]

bounce

A bounce is reported when a user’s session only contains a single pageview. The idea is that someone comes to your website and they ‘bounce’ away and leave after only viewing a single page.

bounce rate

Bounce rate is the percentage of sessions with a single pageview. Bounce rate can provide top-level insights about the performance of your content. For example, if you want people to travel on to view a subsequent page on your website, then you can aim to lower your bounce rate. It’s also important to apply context […]

calculated metric

Calculated metrics allow you to create your own metrics that are based on the default metrics available within your reports. For example, you can create your own calculated metric that divides goal completions by users to create a user goal conversion rate which is not the same as the default session-based goal conversion rate. Learn […]

campaign name

Campaign name is one of the four main dimensions (along with source, medium and channel) for reporting and analyzing marketing campaigns. The campaign name is provided when you use a campaign tagged URL for your inbound marketing or from your Google AdWords campaigns (when Google AdWords is linked to Google Analytics).

campaign tags

Inbound marketing can be tracked and reported by Google Analytics using campaign tags. Extra details (query parameters) are added to the ends of URLs which are then included in the Acquisition reports. Campaign tags include campaign name, source, medium, term and content. Learn more about campaign tags.

channel

Channels provide top-level groupings of your inbound marketing. Each channel combines source and medium so you can understand overall performance. For example, the default channel grouping includes ‘Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’ which automatically combines pre-defined sources and mediums. You can also configure your own custom channel groupings.

client id

Google Analytics uses a unique identifier, called ‘Client ID’ to report and analyze the behavior of individuals on your website. By default, the identifier is randomly assigned and is stored in a browser cookie on the users’ device. See also User Explorer.

cohort analysis

The Cohort Analysis report shows you users segmented by date. For example, you can use the report to see when users are acquired and when they return to your website.