Google Analytics Terms

audiences

You can configure custom audiences to see more granular metrics inside your reports. For example, if you’re considering running a remarketing campaign you can create an audience to monitor current performance before you begin advertising. You can find the Audiences report...

bounce

A bounce is reported when a user’s session only contains a single pageview. The idea is that someone comes to your website and they ‘bounce’ away and leave after only viewing a single page....

bounce rate

Bounce rate is the percentage of sessions with a single pageview. Bounce rate can provide top-level insights about the performance of your content. For example, if you want people to travel on to view a subsequent page on your website, then...

calculated metric

Calculated metrics allow you to create your own metrics that are based on the default metrics available within your reports. For example, you can create your own calculated metric that divides goal completions by users to create a user goal conversion...

campaign name

Campaign name is one of the four main dimensions (along with source, medium and channel) for reporting and analyzing marketing campaigns. The campaign name is provided when you use a campaign tagged URL for your inbound marketing or from your Google...

campaign tags

Inbound marketing can be tracked and reported by Google Analytics using campaign tags. Extra details (query parameters) are added to the ends of URLs which are then included in the Acquisition reports. Campaign tags include campaign name, source, medium, term and...

channel

Channels provide top-level groupings of your inbound marketing. Each channel combines source and medium so you can understand overall performance. For example, the default channel grouping includes ‘Organic Search’, ‘Paid Search’, ‘Social’ and ‘Email’ which automatically combines pre-defined sources and mediums....

client id

Google Analytics uses a unique identifier, called ‘Client ID’ to report and analyze the behavior of individuals on your website. By default, the identifier is randomly assigned and is stored in a browser cookie on the users’ device. See also User...