adwords editor

A desktop application from Google that allows you to manage your Google AdWords account. Campaigns can be downloaded and then managed offline before being uploaded back into the live account. AdWords Editor is useful for making changes at scale.

affiliate location extension

Directs people to nearby retail stores that stock particular products. They’re designed for manufacturers of consumer products to direct customers to stores like Walmart, Target and Staples.

affiliate location extension

Directs people to nearby retail stores that stock particular products. They’re designed for manufacturers of consumer products to direct customers to stores like Walmart, Target and Staples.

aggressive targeting

A targeting option for Google Display Network campaigns that uses conversion tracking to find additional customers around your current cost per customer (or cost per acquisition). Aggressive targeting is designed to achieve as many conversions as possible and can vary from your current cost per customer.

all conversions

A count of all the conversions from your conversion tracking and estimated conversions for actions like phone calls, cross-device conversions, store visits and more.

app extension

Allows you to include a link to your app on Google Play and the Apple App Store. The headline of the ad will continue to link through to your website.

assisted conversion

When someone clicks on an ad and later converts after clicking another ad, then the first click will be seen as assisting the conversion inside Google AdWords.

attribution

Attribution allows you to control how credit for conversions is given to the campaign, ad group, keyword, match type and device inside Google AdWords. You can choose from this range of attribution models inside your account: first interaction attribution, last interaction attribution, last google ads click attribution, last non-direct click attribution, linear attribution, time decay […]

audiences

Allows you to target users based on previous behavior. Audience lists are used for remarketing, including people who’ve previously been to your website (website visitors), used your mobile app (mobile app users), provided their email address (customer emails) or engaged with your content on YouTube (YouTube users). Audiences can also be targeted based on Google’s […]