Google Ads Terms

adwords editor

A desktop application from Google that allows you to manage your Google AdWords account. Campaigns can be downloaded and then managed offline before being uploaded back into the live account. AdWords Editor is useful for making changes at scale....

aggressive targeting

A targeting option for Google Display Network campaigns that uses conversion tracking to find additional customers around your current cost per customer (or cost per acquisition). Aggressive targeting is designed to achieve as many conversions as possible and can vary from...

attribution

Attribution allows you to control how credit for conversions is given to the campaign, ad group, keyword, match type and device inside Google AdWords. You can choose from this range of attribution models inside your account: first interaction attribution, last interaction...

audiences

Allows you to target users based on previous behavior. Audience lists are used for remarketing, including people who’ve previously been to your website (website visitors), used your mobile app (mobile app users), provided their email address (customer emails) or engaged with...