Budget

The maximum amount you’re willing to spend on your ads, on average each day or over the lifetime of your scheduled ads.

Campaign ID

The unique ID number of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads.

Campaign Spending Limit

A campaign spending limit allows you to set a maximum amount of money to be spent on a campaign. Your campaign stops running when it reaches your campaign spending limit.

Canvas Component Time Percentage

The average percentage of time spent viewing each component of a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. “The metric aggregates the percentage of time […]

Canvas View Percentage

The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. Calculates the average percentage of the Facebook Canvas that people […]

Canvas View Time

The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more. Counts average total time spent viewing the […]

Check-Ins

The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.

Clicks (All)

The number of clicks on your ads. Counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences.