Direct traffic includes people who typed your website’s URLlocation of a resource on the Internet. into their browsera software application that allows for the browsing of the World Wide Web. or clicked a link in an email application (that didn’t include campaign tagsInbound marketing can be tracked and reported by Google Analytics using campaign tags. Extra details (query parameters) are added to the ends of URLs which are then included in the Acquisition reports. Campaign tags include campaign name, source, medium, term and content. Learn more about campaign tags.... Always-R Glossary). Direct sessions will also include other cases where Google Analytics is unable to identify the sourceSource is one of the four main dimensions (along with medium, campaign and channel) for reporting and analyzing how people found your website. Source tells you where the message was seen. For example, a source of ‘google’ would indicate that someone found your website after performing a search on Google. Source can be used in combination with medium for more granular insights, for example, a source of ‘google’ and a medium of ‘cpc’ would be reported for paid clicks from your AdWords campaigns.... Always-R Glossary of the clickWhen a user clicks on an ad they are taken to the ad’s landing page (or final URL) for the ad. This is when the advertiser is charged for a campaign using a CPC bid.. Google Analytics will only assign ‘direct’ as a last resort when a known source is used, that source will be attributed to the sessionA single visit to your website, consisting of one or more pageviews, along with events, ecommerce transactions and other interactions. The default session timeout is 30 minutes, which means that if someone is inactive on your website for over 30 minutes, then a new session will be reported if they perform another interaction, for example, viewing another page.... Always-R Glossary.